Privacy Policy | Bear Grylls Survival Academy

Last Updated: September 2026

1. Introduction

The Bear Grylls Survival Academy is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or participate in our survival courses and team events.

We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We take your privacy seriously and are transparent about how we handle your information.

2. What Personal Data Do We Collect?

We collect personal data in the following circumstances:

When You Register for a Course or Team Event

Name, address, and contact information (email and telephone)
Date of birth
Medical conditions and dietary requirements
Emergency contact details

We collect this information to ensure your safety, manage course operations, and meet our duty of care obligations.

Course Photographs and Media

We may photograph participants during courses. These images are only added to our marketing library where explicit permission has been granted through the waiver you sign before your event. Images are used solely for promotional and marketing purposes.

Newsletter Subscriptions

If you subscribe to our newsletter, we collect your email address. Subscription is entirely optional and you can unsubscribe at any time using the link in our emails.

Website Analytics

We use analytics tools on our website to understand how visitors interact with our site. This helps us improve your experience. Analytics data is collected in anonymized form and does not personally identify you.

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

To manage and operate your course booking and attendance
To ensure your safety and health during our events
To meet our insurance and liability obligations
To communicate with you about your course or event
To send you newsletters and marketing updates (only where you have opted in)
To enhance and improve our website and services
To comply with legal and regulatory obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

Contract: Processing is necessary to provide our courses and services that you have requested
Legal Obligation: We must process certain data to comply with insurance, health and safety, and liability requirements
Consent: For newsletter subscriptions and use of photographs in marketing materials, we rely on your explicit consent
Legitimate Interests: We process analytics data to improve our website and understand user behaviour

5. How Long Do We Keep Your Data?

Course data (name, contact, health information): Retained for the duration of your course and destroyed within 30 days after your event concludes
Emergency contact details: Destroyed after each event
Newsletter email addresses: Retained until you unsubscribe
Course photographs: Retained for as long as needed for marketing purposes, or until you request deletion
Website analytics: Retained in aggregated, anonymized form only

6. Sharing Your Data with Third Parties

We do not share your personal data with third parties unless:

You have explicitly opted in to be contacted by our licensed partners
We are required to do so by law or legal process
It is necessary to protect your safety during an event (e.g., emergency services contact in case of incident)

We will never sell your data to marketers or use it for purposes you have not consented to.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you
Right to Correction: You can request that we correct any inaccurate data
Right to Erasure: You can request deletion of your data (subject to legal obligations)
Right to Object: You can object to certain processing activities
Right to Data Portability: You can request your data in a portable format
Right to Withdraw Consent: You can withdraw consent for marketing and photography at any time

To exercise any of these rights, please contact us using the details provided in Section 10 below.

8. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee absolute security of your data.

If you have any concerns about how we protect your data, please contact us.

9. Cookies and Website Analytics

Our website uses analytics tools to track visitor behaviour and improve user experience. These tools use cookies or similar technologies to collect anonymized data about how you interact with our site. This data does not identify you personally and is used only to understand trends and improve our website. You can control cookies through your browser settings.

10. How to Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we process your data, please contact us at:

Bear Grylls Survival Academy
Email: enquiries@beargryllssurvivalacademy.com
Website: beargryllssurvivalacademy.com

If you are not satisfied with our response to a data protection concern, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Thank you for trusting the Bear Grylls Survival Academy with your personal information.